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Color Design Workbook: A Real World Guide to Using Color in Graphic Design Paperback – March 1, 2008

4.4 out of 5 stars 131 ratings

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Now in Paperback!

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively.

From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

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Editorial Reviews

About the Author

AdamsMorioka (Beverly Hills, CA) was founded in 1993, the firm has been globally recognized by every major competition and designation including; Communication Arts, AIGA, Graphis, The Type Directors Club, The British Art Director's Club, ID, and the New York Art Director's Club. AdamsMorioka was recently given a solo exhibition by The San Francisco Museum of Modern Art. Adams and Morioka hold the honor of being named to the ID40, who has cited them as two of the 40 most important people shaping design internationally. Sean and Noreen are both Fellows of the International Design Conference at Aspen and advisors on the Appleton Design Council. Sean is a past member of the AIGA National Board, and a faculty member at CalArts. Noreen is a past president of AIGA/LA, and chair of the AIGA National President's Council.

AdamsMorioka's clients include ABC, MTV Networks, Gap, Old Navy, Frank Gehry Associates, Nickelodeon, Oxygen, VH1 and Sundance. They are also the authors of the Logo Design Workbook.

Product details

  • Publisher ‏ : ‎ Rockport Publishers; unknown edition (March 1, 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1592534333
  • ISBN-13 ‏ : ‎ 978-1592531929
  • Item Weight ‏ : ‎ 1.9 pounds
  • Dimensions ‏ : ‎ 9 x 0.75 x 9 inches
  • Customer Reviews:
    4.4 out of 5 stars 131 ratings

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Customer reviews

4.4 out of 5 stars
131 global ratings

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Customers say

Customers find the design workbook helpful and appreciate its content. The book serves as a good basic guide to color theory, with one customer highlighting its examples of interesting palettes in graphic design.

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21 customers mention "Content"17 positive4 negative

Customers find the content of the book helpful and engaging, with one customer noting it provides worldwide explanations.

"...It makes you think twice about your color palettes, and with great results. A must have." Read more

"...This book showed very clearly and explained the reasons behind it using many masters of color theory to get the point across." Read more

"...Everything else I read is, like I said, a good introduction." Read more

"...the theories are concise and the examples very strong." Read more

13 customers mention "Color theory"13 positive0 negative

Customers appreciate the book's coverage of color theory, describing it as a good basic guide that provides knowledge for graphic designers, with one customer noting it includes examples of interesting palettes in graphic design.

"...It makes you think twice about your color palettes, and with great results. A must have." Read more

"...My initial reaction is that it is a very good survey of color, the author(s) do a good enough job introducing color...." Read more

"...If you read it cover to cover, you will learn a lot about color theory and how to use colors in the right way...." Read more

"Great Textbook full of knowledge for the graphic designer or just someone who wants to learn and play around creating art." Read more

Don't get the kindle version!
1 out of 5 stars
Don't get the kindle version!
I love rockport books, so I was excited to see their was a kindle version of this book. I uploaded a screenshot of how it's displayed on your kindle. it's disappointing for a design book. It has bad fonts, practically no layout, an lo res images of the pictures that they need to feature in the book. I guess I was expecting more of a PDF of the actual book so that I can experience the color theory that the author is trying to communicate. I normally don't give bad reviews, but I really feel like I wasted my money on this one. I'm sure the paperback version is fine. But do yourself a favor and dont get visually interesting books via kindle. Their technology isn't there yet.
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Top reviews from the United States

  • Reviewed in the United States on October 15, 2010
    This is a great book for all kinds of artists. The presentation and content brings an international view of the use of color and color psychology. It makes you think twice about your color palettes, and with great results.

    A must have.
  • Reviewed in the United States on October 19, 2012
    For the life of me, I could not understand how and why some colors worked with others while others didn't. This book showed very clearly and explained the reasons behind it using many masters of color theory to get the point across.
    One person found this helpful
    Report
  • Reviewed in the United States on March 26, 2006
    I have started reading this book, so be warned.

    My initial reaction is that it is a very good survey of color, the author(s) do a good enough job introducing color.

    What I disagree with is their recommendation for color systems, but that's a personal opinion. As more and more people use the computer and (Adobe) software for color correction, I would tend towards the rbg + cmy color wheel.

    Everything else I read is, like I said, a good introduction.
    8 people found this helpful
    Report
  • Reviewed in the United States on December 9, 2012
    I am a college art professor and I use this book as a reference for my courses. the theories are concise and the examples very strong.
  • Reviewed in the United States on January 13, 2017
    The walk through is incredible it guides with examples that you can relate to
  • Reviewed in the United States on May 7, 2011
    The title is misleading. This is not a "workbook". I would call it more of an "idea" book. If you read it cover to cover, you will learn a lot about color theory and how to use colors in the right way. If you are just getting started in graphic design or are even thinking about pursuing it as a career, this is a nice book to have on your shelf. However, if you are looking for a book that instructs and allows you to check your progress, this isn't what you need.
    4 people found this helpful
    Report
  • Reviewed in the United States on August 2, 2014
    Great Textbook full of knowledge for the graphic designer or just someone who wants to learn and play around creating art.
  • Reviewed in the United States on July 23, 2013
    this book was very informative for me
    as I am trying to learn about graphic design and was totally lost
    this has helped me

Top reviews from other countries

Translate all reviews to English
  • Saif suboor
    5.0 out of 5 stars And Its really good for beginners
    Reviewed in India on May 28, 2018
    It has some solid instructions on how to use Color using Color theory.. From its meaning to Case Studies.. It has even covered the psychology behind color and its interactions with human behaviour. That how color can effect the human emotions.. I’ll suggest every design student to have this book.. And Its really good for beginners..
  • Tami
    5.0 out of 5 stars Interesantes Buch auf Englische Sprache
    Reviewed in Germany on February 6, 2022
    Das Inhalt finde ich sehr Interessant, es gibt teile in dem Buch, welche verschiedene Beispiele gezeigt werden, wie anderen Firmen oder Projekte ein besonderes Farb-Palette verwendet wurde. Es gibt auch kleine Tips und kurzere erklärungen über bestimmte Kriterien, die mit Farbe zu tun sind. Empfehleswert für Studenten oder Designer.
    Report
  • J L C
    5.0 out of 5 stars Fantastic and Informative!
    Reviewed in Canada on January 15, 2017
    As an Interior Design student, I especially find this book helpful! I will always have this book ready to refer back to! I highly recommend this one for any designer's or artist's library! It is easy to read and is packed full of juicy info!
  • Martin Turner
    5.0 out of 5 stars Probably the best overall introduction to colour
    Reviewed in the United Kingdom on November 15, 2011
    Color Design Workbook is an introduction to colour theory, colour design and the emotional impact of colour which is about 1/2 information and 1/2 case studies supported by commentary. As such, it goes significantly further than most introductory guides in terms of what colour does and how to work with it. It also has a wealth of cutaway boxes giving additional snippets of information that are highly useful if you never happened to pick them up on the way. Overall, this is the best introductory book on colour I've seen, although it falls short of technical assessments of colour management in the digital world.

    There are many books on colour, and even more general design books with a section on colour. This one covers all the basics -- additive and subtractive colour, colour theory and sample colour combinations -- but it goes beyond most of the books by giving a guide to emotional impact (although this covers only nine colours -- Black, White, Gray, Green, Purple, Orange, Red, Yellow, Blue) and compositional principles which apply specifically to colour design. It also covers the most important colour illusions, such as after-imaging.

    Memorising everything in this book will not make you an expert on any particular part of colour design, but it will definitely give you a much broader understanding of all the issues in colour design than any other comparable book. To go much deeper, you will really need to go to specialist works on the particular areas of your interest.

    Mercifully, less than half of this book is given over to case studies. Although case studies are always interesting and have an illustrative value, they don't have the same unique value in the internet-enabled world that they did in the 90s when it was hard to get hold of samples from lesser known brands.

    Overall, this is a very attractively designed book which has a great deal to offer.

    Warmly recommended.
  • Mugunth
    5.0 out of 5 stars A COLORFUL XPERIENCE & JOURNEY
    Reviewed in India on November 15, 2013
    people who loves color will definitely love this book ...,it gives a great idea about color & gives a great info about psychological connect between people & color...,A GREAT SALUTE 2 AUTHOR Mr.Morioka Adams for bringing this beautiful & colorful book.., to conclude its not just a book & it will definitely gives a great xperince..,dont miss it..,